Most (if not all) of us are concerned with how people see us, and that includes our looks. We want to look presentable and neat. Well, I know that I do! lol. For some, looking good includes making frequent trips to the hair salon, too. That's why if something happens to our 'crowning glory' we get alarmed. It's just so happens that hair loss for men is more common, and that's why there seems to be more advertisements for males than for females. I'm no expert, but I think that some treatments could also apply to women (like the hair transplant).
I just hope that I won't be needing that treatment anytime soon .... :)