These days some people/organizations prefer online investments since it seems to be more practical. I mean, you can just imagine the space needed if you have a store with all your supplies in it, while if you sell them online the space needed would be minimal. Experiencing ecommerce fulfillment is now possible, specially if you do research first on your products/service and how you might be able to get those online clients that you want. Of course, the principle is the same with having an actual store, but you don't need to be physically around to sell your stuffs when you venture into ecommerce.
The idea sounds appealing to me; just might do additional research to learn more. :)